world No tobbaco day

      
Cigarettes are smoked by over 1 billion people, which is nearly 20% of the world's population in 2014. About 800 million of these smokers are men , over them more than 50% are Marlboro smokers .
Combining the  market share of all other cigerettes has less share than Marlboro alone ,Why is it so What makes maloboro to be in the top ,Let's talk in detail .
  
     
      Marlboro is an American brand of                  cigarettes, currently owned and                   manufactured by Philip Morris USA.
    But what makes him different from             another Cigerettes.

  11th of January 1964 is a historic date when United States decleared  Cigerettes causes cancer .Within a day, 8 billion Tobbaco Industry and 7 lakh 50 thousand family are at stake.While most company saw there sales dropping Down ,But there was only one company that miraculously
Went the 4th largest cigerette brand in less than year.

In 1970 , government  banned 🚫 on Cigerettes advertisement, even though 
The marlboro cigarettes became the largest cigerette manufacturer of the world 

Marlboro has more counsumer then it's next 10 competitors. And inspite of killing it's business .After the official announcement of Cigerettes causes cancer and ban cigerrate advertisement,
It was growing endlessly.
So now everyone of you thinking 
That what the hell did they Do .
 Yes, Life style Branding, at first let's know what life style Branding is? Then we will  move ahead that how lifefstyle branding helped Maloboro ..Life Style Branding is special in marketing where a product is marketed such that  it percived to posess  the ideals , aspirations and aesthetics that the targeted audiences identify with and revolve. Around and ideology that gives meaning brand to purpose to why it's exist.

                  Marlboro Man

,The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes.  
What they did is ,Inspite of justifying the cigerrate, they shifted the focus their market strategy to life style Branding.
They build an imaginary man, A man with everything what he needs , His way of.living , walking ,talking ,horse riding every things what a man desires to be.
And named the character Marlboro Man.

So in short ,your Unique marketing strategy can make u Hit , Whatever u do in your life , there must be a passion of doing it in a good Way. And you will definitely reach to an epitome.


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